Welcome to episode 6 of the Radix Copycast – this time we’ve broken out of the studio and are reporting from the Chartered Institute of Marketing: South West Digital Marketing Conference 2013, which took place on 22nd May in Exeter.
The conference speakers charted the evolution of digital marketing over the past three years, looking at the rise of mobile, social media, inbound, SEO and PPC.
But one of the biggest themes was content marketing, and how it enables brands to generate leads and sales. Points covered include:
- How content marketing fits with SEO and inbound marketing
- Why content is essential for social media marketing
- The importance of having a content marketing strategy
The podcast features an exclusive interview with keynote speaker Andrew Walker of Rame Marketing. We also speak to B2B marketers attending the conference to discover how they’re using content marketing today – and how successful it has been.
Download the episode here (right-click and “save as” to download). Or listen in the player at the top of the page.
You can subscribe to the podcast on iTunes here.
And for another perspective on the event, this post by Alison from Straight Marketing has a great summary and five key takeaways for marketers to consider.