What is long-form B2B content, and why does it work so well?

If you need to turn awareness into interest, long-form B2B content could be your not-so-secret weapon. Here’s why it’s so effective – and how you can ensure yours gets read.

Should B2B marketing content be long or short?

The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.

Radix Copycast episode 5 – is shorter always better in marketing copy?

In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.