How to brief your copywriter – in briefing documents and on calls

Niall looks at the best way to brief your copywriter, what information you should give them, and why a follow-up call is essential.

7 ways to make your B2B writing more inclusive

It isn’t always easy to write inclusively – but it is always important. Here’s why, and what you can do to be more inclusive in your B2B content.

B2BQ&A 109.5: Copywriters share their top tips for writing B2B content

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content.

5 B2B blog writing tips from Radix’s summer internship

Izzy Wicks, our summer intern, reveals five key tips she learnt from the team when taking on the challenge of blog writing.

Are you using hyphens correctly – and does it matter?

Hyphens aren’t just for grammar nerds; they influence your content’s readability. So what are the rules? (And when can breaking them make your content clearer?)

B2BQ&A 105: How do you evaluate B2B content quality?

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work.

The difference between academic writing and engaging marketing content

Three things to cut and three things to keep as you switch from writing essays to marketing content.

B2BQ&A 104: How can you keep your B2B content fresh?

If you’re writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero’s Content Strategy Lead.

How to level up your copy and avoid common writing mistakes

See the highlights from the seven deadly sins of B2B marketing content webinar. Learn how to avoid them to level up your copy – and deliver outstanding results.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

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