Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

Radix wins copywriting contract with GOSS Interactive

We’re very happy to announce we’ve won a contract to provide copywriting services to GOSS Interactive, a developer of web customer experience management solutions based in Plymouth. Radix will work with GOSS and its design agency, Crunch Creative, to develop…

5 tips to survive social media

In this post we take a look at five ways that businesses can ensure that their social media efforts don’t flounder.

The first rule of B2B copywriting: know your audience

Having a clear idea of your target customer - and writing for that person - is the key to successful B2B copywriting. Here's how to understand them.

Cookie time bomb ready to go off, as 26th May draws closer

We’ve had an extra year to comply, but hardly any companies seem to be ready yet Hear that sound? That’s the thundering roar of thousands of keys being smashed, as small and medium sized businesses beg for their service providers…

When will the tumble weeds leave Google+?

Google+ received a huge UI update this week, but will it be enough to keep the public’s interest? After all, it doesn’t feel like it has 170 million users now.

Spies, Lies and Tapping the Lines – Is Privacy the Price We Pay For Technology?

Is the Orwellian nature of a pervasive government simply the price we pay for being so entrenched in technology, or is it all conspiratorial nonsense?

A copywriter’s brief

What to consider when putting together a project brief for a copywriting agency. Because it's all in the details when it comes to content marketing.

How Anonymous made us all a bit more aware of data security

Taking a look at how 2011 was the year that got everyone thinking about data security – but did we we learn from our mistakes?

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