Radix Copycast Episode 18 – How to write for B2B on Twitter
What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?
GHz, HDD, TB: Why B2C tech copy needs to step it up
B2B is meant to be the dullard when it comes to marketing creativity. But is it always? George argues that B2C should take a leaf out of the B2B playbook when it comes to marketing complex technologies.
How I learned to stop worrying and love comics in B2B marketing
Comics are not just having a resurgence in popular media, the format is also increasingly being used by marketing teams in companies like Google, Sage and Marketo. But why should enterprises work with the format and how should they go about it? Find out in our free ebook.
Content Catalogue: How to write copy for infographics
As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.Radix Copycast Episode 17 – Storytelling in B2B, the final frontier
Storytelling is back on the agenda for content marketers, but how can copywriters adapt storytelling concepts in copy for B2B marketing? Listen to find out.
Radix Copycast Episode 16 – Can copywriters abandon Microsoft Word?
This month we look at the tools of the copywriter’s trade. Is MS Word still the only game in town, or in the era of digital content, are there newer tools that do a better job?
Script to strip: five quick tips for writing your first business comic
Comic book heroes are now a regular feature of Hollywood and graphic novels are winning literary prizes. But how should you go about writing the script for a business comic?
We’ve been reading: five useful posts for marketing copywriters
Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.