What’s the best way to target B2B content – hyper-personal, or aimed at buying teams?

Current B2B marketing wisdom says we should write content for individual buyer personas. But a new school of thought says this approach could actually do more harm than good. Fiona investigates.

Five writing tips I wish I had been taught in school

English lessons in school were, for Emily, often obsessed with rules about the English language. Despite this, she wasn’t really taught how to write clearly and convincingly. In this post, Emily explores what she wishes she had been taught about writing.

Content Catalogue: how to write a great B2B video voiceover

Videos are a vital element of effective B2B content marketing – but how do you come up with a voiceover script that gets the results you’re after?  In the latest in our Content Catalogue series, Matt offers some practical tips for getting a spoken word script from page to screen without losing the plot.

Radix Copycast Episode 19 – Bringing comics to B2B marketing

Why and when should you use comics in B2B marketing, how can you start producing your own, and how do you get them to audiences?

What can B2B marketers learn from their personal social media habits?

Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.

Hiring B2B Copywriters: How I Picked My Writing Team

B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.

What The Mentalist can teach us about personalisation in marketing emails

What can TV show The Mentalist teach us about writing and compiling personalised marketing emails that are sincere and not off-putting to recipients? Read on to find out.

Swearing in B2B copy: f**k yeah, or goodness gracious no!

B2B is moving towards more emotive, powerful and concise messaging, but is it possible for it to be too edgy? Could hard-hitting language put off audiences?

What can a 19-year-old videogame teach B2B marketers about storytelling?

Looking for inspiration on how to use storytelling in content marketing? Then look no further than one of the most critically-acclaimed videogames of all time: Half-Life.

Radix Copycast Episode 18 – How to write for B2B on Twitter

What steps can copywriters take to write tweets, for B2B brands, that make click-through and sharing rates soar?

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