The worst thing about being a B2B technology copywriter

There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.

Content Catalogue: ebooks explained

Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.

How to write great visual content

Copywriting for visual content about enterprise technology requires a peculiar mindset, ruthless efficiency with language, and meticulous attention to detail. Here Matt reveals the four steps that will help you write visual content that gets results.

First copywriting project for a new client? Here’s what to do.

First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.

Why great writing isn’t the only skill that B2B tech copywriters need

A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.

Radix Copycast Episode 15 – Six core skills every B2B technology copywriter needs

This month on the Radix podcast: essential skills for B2B technology copywriters, plus why two heads can be better than one for some writing projects.

Editorial Calendars: why you need one and how to make one in Trello

An editorial calendar is one of the most important items in the content marketer’s toolkit. Having recently created our own, Emily shares why you need one and what she used to create ours.

Radix writing experiment: pair copywriting

One of the great things about having six writers under one roof is that we can team up to spark new ideas and creative approaches. We’ve recently been experimenting with doing this in a formalised way, borrowing a technique from the software development industry. George explains all.

Radix Copycast Episode 14 – the true value of marketing copy

Why do marketers – and copywriters – still treat copy as a commodity?

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