Podcast 29: How we made an entire board game based on one blog post
Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.
How to rid B2B copy of its cliché addiction
Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.Podcast 28: Telling B2B stories, wrestling with emotion and writing for intelligent content
Join us as we revisit some of our previous episodes, including discussions on storytelling and intelligent content in B2B copywriting and marketing.
Five essential copywriting and content marketing podcasts
Podcasts for copywriters and content marketers are growing in popularity. Here are five different shows that Emily enjoys checking in with.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.Podcast 27: Highlights and takeaways from the B2B Marketing Summit
Fiona shares her highlights of B2B Marketing’s B2B Summit event on the 17th June, and talks about what copywriters and marketers can learn from the event.
5 ways to win writing repetitive content
Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.Podcast 26: Writing for millennials and why it’s not all me, me, me
Millennials/Generation Y are coming into positions of influence within businesses, so what does this mean for people tasked with writing B2B copy?
Radix Copycast Episode 25: Creating truly useful B2B marketing content
An essential part of content marketing is creating content that audiences will find practically useful. We look at how to identify and write useful content.