5 essential stats from CMI’s 2016 B2B content marketing report

Five problems. Five fixes. Find out what you need to be doing to ensure your B2B content marketing strategy is pulling its weight.

Infographic: The 7 Types of B2B Copywriter – and How to Use Them

Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.

Podcast: How to fire up your writers to create brilliant copy

When content is written with enthusiasm, it’s more likely to get results. So how can marketers inspire their writers to inject more passion into their copy?

Windows and MS Word productivity hacks for copywriters

You’ve probably read many blogs on improving your writing, but what about ways to make your typing more efficient? George offers you some ultra-handy word-processing productivity tips.

3 ways B2B marketers can get better copy from writers

George examines how to get writers closer to the product and create better understanding, better content and more engagement.

Podcast: How we made an entire board game based on one blog post

Getting your audience to notice you through content marketing can be difficult. So we decided to do something different: we created a board game.

Content, relevancy and tone: a cautionary tale for B2B marketing

What could B2B marketers learn from a celebrity’s Facebook page and website? How not to do content marketing.

Funnel!: A brief history of the world’s first content marketing strategy game

Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.

How to rid B2B copy of its cliché addiction

Birds do it. Bees do it. And imaginary peas do it. Probably. We all use clichés as an everyday shorthand. But copywriters must learn to have a little more discipline – or risk having their writing written off.

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