How to write an ebook for a B2B audience
Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.Radix Copycast Episode 24: Doug Kessler talks intelligent content and copywriting
We bring you the lowdown from TFM&A 2015 – plus an exclusive interview with Velocity’s Doug Kessler about intelligent content and its impact on B2B copywriting.
Two surprising B2B videos that get it right
Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.
Poetry in B2B: a fact of life
Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.Radix Copycast Episode 23: What “intelligent content” means for B2B copywriters
A radical new style of ultra-personalized content delivery is emerging. We look at what the advent of “intelligent” or “adaptive” content will mean for B2B copywriters.
Poetry in B2B: epic sword of lightning, or really bad idea?
With marketers looking for new formats to engage prospects, it can only be a matter of time before white papers start to be repurposed into poetry. George has one word of advice: don’t.Radix Copycast Episode 22: Five smart strategies to freshen up your B2B content
In this episode, we explore what you can do to ensure your content marketing stays fresh and useful for your audiences.
