Radix’s Adventures in Tech #4: the birth of CopyBot
In a continued effort to make himself redundant, George starts putting his Python skills to the test by coding an email-generating CopyBot.
reddit v Quora: how can you use them in B2B marketing?
Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).Podcast 36: Pay, gender, location & skills – the state of UK copywriting
The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.
3 big problems with “marketing to millennials” in B2B
Tons of people are advising B2B brands to “market to millennials”. But what does that actually mean? A lot less than you might think, says Steve (25).
Radix’s Adventures in Tech #3: Tanglebots, assemble!
In our ongoing quest to get under the hood of more technology, Fiona tries her hand at coding, electronics and robotics.
Female copywriters respond to copywriting’s gender pay gap
We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.
Three people your B2B copywriter definitely needs to meet
As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.Podcast 35: Three kinds of B2B marketing content you’re probably missing
If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…
