Posts for 2016

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Articles
– March 2, 2016

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.

Podcasts
– February 24, 2016

Podcast 34: What it takes to master B2B ads

Find out why B2B ad copy needs to be let off the leash and how to stop it being so by-the-numbers.

Read post >
editorial boards

Articles
– February 11, 2016

Editorial boards in B2B content marketing: a beginners’ guide

Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.

Podcasts
– January 20, 2016

Podcast 33: The changing face of B2B blogging

Business blogging is changing, but what you can do to make sure you’re making the most of the format?

Read post >

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.