Detail, confidence and Viz: our takeaways from CopyCon17

Gather a bunch of copywriters in a room and there’ll soon be an argument over the use of em dashes—or so you’d think. In fact, our only takeaways from the Copywriting Conference 2017 are positive…

Podcast: why standout content needs writers *and* experts

How much should you rely on copywriters to come up with you content? Our B2B copywriting podcast Good Copy, Bad Copy provides the answers.

When should you use the Oxford comma?

It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.

How to become an overnight expert on pretty much anything

When B2B copywriters need to get to grips with a new topic, they have a few tricks up their sleeve. Here are four ways to get just enough expertise – fast.

Should you use “that” or “which”?

Or can you use use thatever – sorry, whichever – you like in your sparkling B2B marketing copy? Kieran explains why this stuff is complicated, and offers a simple solution…

How to write for the new CIO: a Radix primer

Writing a great piece of targeted B2B copy means knowing your audience – and their line of business – inside out. And lately, the role of the CIO has changed. Let’s find out how.

Long vs short: how to write comics for B2B audiences

Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?

Podcast: style guide v tone and voice. What’s the difference?

What makes a great style guide? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast for tips on writing a guide your content creators will love.

Attending a client event? Here’s how to write a kick-ass summary

Capturing the spirit of a big event can be daunting. Here are some tips to take the pressure off, and help you successfully summarise your next expo, conference, or breakfast meeting.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: