White papers v ebooks: what are they, who are they for, and which do you need?
It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.Podcast 51: Do you need jargon in effective B2B marketing copy?
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
Death to the present participle, or why “-ing” is not your friend in B2B headlines
B2B copywriters rely too much on present participles in headlines, straplines and titles. Here’s why that’s a bad thing.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…
What is an em dash, and when should you use it?
The em dash is an underused, and often misunderstood, piece of punctuation. But it’s a valuable one—if you can get it right.
Booking a successful B2B web copy project: a clients’ FAQ
In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.50th podcast special: 50 copywriting tips to make you a better writer
Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.
7 pro copywriting secrets that can improve your writing – fast
Pro copywriters rely on a range of tricks to produce the best content. Here’s seven of the easy ones you can start using right now.