8th principle of badass B2B web copy: Prescience
If you’re writing web copy, you need to be something of a fortune teller. David explains why, with a little “help” from a friend.Podcast 47: Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up
Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics.
7th principle of badass B2B web copy: Consistency
Wherever your web visitor looks, they should read something useful. Watch three Davids tell you how it’s done…
How to nail ABM copywriting: 3 things we learned at InTech
B2B Marketing’s InTech event showed us just how much ABM has become a staple of modern marketing. As copywriters, it’s time to brush up our account-based writing skills.
6th principle of badass B2B web copy: Integrity
Often in copywriting, it’s good to surprise people. But when you’re writing a web page it’s the last thing you want to do…
5th principle of badass B2B web copy: Empathy
As B2B copywriters, our relationship with Google has changed pretty dramatically. In this short video, David explains how (with a special guest appearance from Google himself...)
6 weird questions we ask subject matter experts (and why)
George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
4th principle of badass B2B web copy: Kindness
People might think the internet is a cut-throat, competitive place. But if you really want to win, try a little tenderness. Watch and learn…Podcast 46: Time to give B2B web copy the attention it deserves
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.