Why people swear at bots (and what copywriters should do about it)
For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
2nd principle of badass B2B web copy: Focus
Every page on the internet succeeds or fails on its own merits. So when you’re copywriting, treat each page as if it’s the only one in the world.
1st principle of badass B2B web copy: Clarity
Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.
Why is Alexa written to sound human?
Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
RIP: the B2B infographic (2012-2016)
2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.Podcast 45: Is BOFU content sexier than TOFU? Ooft, absolutely.
Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.
How to scale up your B2B copywriting (without sacrificing quality)
Big B2B campaigns need more than one writer to deliver all the copy – but how do you ensure consistency across their output? We think we’ve cracked it.