1st principle of badass B2B web copy: Clarity

Every web page has a job to do – so before you start writing, you’d better know what that job is. In this short video, David explains why, and how.

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.

Podcast: Is BOFU content sexier than TOFU? Ooft, absolutely.

Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content.

Keep it Real: Why B2B marketers should start small with VR

Why a simple approach to VR might be the best one as we look for ways to use virtual reality in B2B marketing.

What Microsoft’s new Blue Screen of Death can teach us about voice and tone

The blue screen of death might not seem like an obvious source for a lesson in tech copywriting — but you’d be surprised. Katy explores what we can learn from everyone’s favourite error screen.

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