The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
In six minutes flat, you can pick up a structure that works for almost any blog post.
What’s the big idea?
Four ways to find and own your unique story in the crowded world of B2B tech.The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
We’re holding out for a hero. Is it you? (Account manager wanted)
We've taken on so many brilliant new copywriting clients that we need a new account manager to help us look after them all...Podcast 66: is it ever OK to use comedy in B2B copy – and if so, how do you do it well?
Humour is an ultra-subjective thing, so you might think it’s best to avoid comedy in B2B copywriting. But is that really true – and if not, how do you go about getting it right?
7 words you should NEVER use in B2B copy
George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.The B2B Content Audio Blog #6: how to interview subject matter experts
Give us six minutes, and we’ll give you six weird interview questions to transform your next content piece.
