Podcast 58: how to get value for money from your copywriter
How can you get more value from your B2B copywriting budget – and where should you definitely NOT cut corners? Fiona and David explore your options…
Writing for virtual reality: 3 questions every copywriter should ask
B2B tech marketing is becoming increasingly virtual. So, what does scriptwriting look like in the age of the metaverse?
How to tell a compelling brand story in a world full of heroes
An online world, where everyone’s a hero, gives Steve an interesting new perspective on how skilled copywriting can help brands in a crowded market stand out...
“How long will it take?” Five factors we consider when quoting for copywriting
As a copywriting agency, delivering the work on schedule is just as important as the copy itself. Here’s five factors we consider when quoting for your writing project.
How to write an awards entry (and win*)
At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.Podcast 57: how to write up a B2B marketing event
In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).
A basic structure you can use for almost any blog post
Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...