The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
The B2B technology copywriting glossary
B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.
11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...Podcast 69: B2B tech copywriters versus the “Gender Say Gap”
Female copywriters are an overwhelming majority, according to the 2018 ProCopywriters survey – so why are so few of us writing for B2B tech?
9 ways to measure B2B content performance (better than bounce rate)
Google analytics expert Jake Kimpton told us why bounce rate could give you totally the wrong idea about your content performance – and what to measure instead.
The B2B copywriters’ reading list: which books influenced our writing?
Great writers read. But how exactly does reading influence B2B copywriting? Katy asks the office to share some of their key texts. (Warning: some are a little... um... surprising...)