Why it’s time for B2B marketers to enter the data mesh

Tired of dredging the data lake for precious customer insights? Here’s how a data mesh approach helps marketers get more from their data.

Five AI-infused technologies that are transforming healthcare

Artificial intelligence is at the heart of so many emerging healthcare technologies. Here are five that are driving major shifts in the way we approach diagnosis, treatment, and ongoing care.

Thin Slicing: What B2B marketers can learn from the agile software development practice

Software developers use thin slicing to prove the value of their projects and deliver measurable ROI fast. We explore how marketers can use it to do the same.

4 places to look for inspired B2B content ideas

How do you come up with successful content ideas when inspiration is nowhere to be found? Here are four quick tips to get the ball rolling.

How to commission B2B tech thought leadership – a guide

Learn how to create B2B technology thought leadership content that gets read, remembered, and shared with this guide for B2B marketers.

Give your B2B copywriters and account managers three months off. No, really.

Radix offers its employees three months off at half pay or six weeks at full pay for every five years’ service. Here’s why you should, too.

B2BQ&A 113: What’s the best B2B content EVER?

You nominated. The judges shortlisted. And you voted. Now, it’s time to review 19 great examples of B2B content… and find out what you’ve chosen as the greatest of all time.

How to review B2B marketing copy from ChatGPT

Experimenting with AI-generated copy? Before you hit “publish”, ask yourself these five questions.

Cast your vote: What is the best B2B content ever?

Find out what you nominated as the best B2B blog posts, videos, podcasts, and long-form content – with input from expert judges – and vote for your favourite examples.

B2BQ&A 112: How can B2B content stay consistent when everything changes?

We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes.

Create B2B tech marketing content that really works

Get regular advice and insights from our team of specialist B2B tech writers and account managers, direct to your inbox.