And the prize for shortest awards ceremony goes to…

…The Flackenhacks, which by my reckoning took about 15 minutes from start to finish.

Some of this was thanks to the speed-compering skills of Weber Shandwick’s Paul Wooding, who was selected on the basis of an impressive ability to tell computer jokes to firemen.

It was also partly due to the fact that in some categories (mainly ‘Hacks’ Choice of PR Person of the Year’ and ‘Loveliest Client’) there were no nominations whatsoever. Read into that what you will.

Still, hearty congratulations to the winners, and a special round of applause to Microsoft’s Phil Devery for the best acceptance speech I’ve ever heard.

I nicked off to the pub afterwards, but the party seemed to be still in full swing when I passed the Audi Forum in a taxi just now. Good work.


More posts you might like…

Content and cognitive load: how to craft your copy for the human brain

The human brain only has so much space to concentrate on different ideas – and if you ask it to do too much, it'll probably stop paying attention altogether. So, how do you stop readers tuning out from your content? John explores cognitive load theory, and how you can use it to create brain-friendly copy...
B2B writing quality checklist

Reviewing B2B copywriting? Steal our 15-point quality checklist

Here's a secret: writing B2B content is hard... and reviewing it is even harder. So to help, we score every draft on a 15-point scale. And we're happy for you to make it your own.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: