Podcast 77: B2B content formats – copywriters v the PDF
We judge Turtl’s demand to kill the PDF, while Lorraine Williams from Lighthouse Proofreading tells us how to proof one.
Reviewing B2B copywriting? Steal our 16-point quality checklist
Writing B2B content is hard. But reviewing it is far from easy. To help, we score every draft on a 16-point scale. And we're happy for you to make it your own.
The three pillars of a great B2B copywriting brief
A great idea? Check. A great copywriter on standby? Check. A great brief? Uh… one minute.Podcast 70: how to write B2B copy for engineers
What does it take to write great B2B marketing content for a multinational engineering audience? We ask Danfoss copywriter Lasse Lund.
15 of the best copywriting tweets from #B2BCopyChat
A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives
Music and words: the sounds that drive great copy
For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?
B2B copywriting… when should you use an ellipsis?
B2B tech copywriter Ben is coming to terms with an ellipsis addiction. But when is the right time to drop in this powerful, quirky pause?
How to get value for money from your copywriter
Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.