How to get value for money from your copywriter

Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.

The Radix copywriting process: how do we work with our clients?

It’s something prospective clients always ask, with good reason: what’s the Radix process for working with clients? If you’re thinking of asking us to write for you, here’s what you need to know.

B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)

Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.

What’s the best way to become a B2B tech copywriter?

Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...

When is thought leadership NOT thought leadership?

It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

When should you use the Oxford comma?

It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.

How to write for the new CIO: a Radix primer

Writing a great piece of targeted B2B copy means knowing your audience – and their line of business – inside out. And lately, the role of the CIO has changed. Let’s find out how.

The exclamation mark – is it ever justified?

“HEY! What’s this!? A blog about the exclamation mark!? I LOVE the exclamation mark!” – The words of a wise man, or the worlds of a mad man? Let’s settle this.

50th podcast special: 50 copywriting tips to make you a better writer

Want to be a better writer? Then give us, and select leading B2B copywriters, 28 minutes and 53 seconds of your time.

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