15 of the best copywriting tweets from #B2BCopyChat

A year to the day from the last #B2BCopyChat, we reflect on the best copywriting tips, rants, groans and GIFs from the archives

Music and words: the sounds that drive great copy

For many copywriters, headphones are an office essential. For others, they’re a needless distraction. Can music change how you write?

B2B copywriting… when should you use an ellipsis?

B2B tech copywriter Ben is coming to terms with an ellipsis addiction. But when is the right time to drop in this powerful, quirky pause?

How to get value for money from your copywriter

Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.

The Radix copywriting process: how do we work with our clients?

It’s something prospective clients always ask, with good reason: what’s the Radix process for working with clients? If you’re thinking of asking us to write for you, here’s what you need to know.

B2B Content Hall of Fame: “A Video Conference Call in Real Life” (Zoom)

Introducing a new series applauding B2B content we wish we'd written, Ben nominates our first Hall of Fame inductee. It's that rarest of things: a B2B comedy video that's actually funny.

What’s the best way to become a B2B tech copywriter?

Nobody grows up thinking ‘I want to be a B2B tech copywriter’ – so how did our writers end up here (and loving it)? Ben asks the gang...

When is thought leadership NOT thought leadership?

It seems like everybody wants to be a thought leader these days. But when is thought leadership just… window dressing? Let’s get to the bottom of this.

How to write an awards entry (and win*)

At this time of year, we're up to our armpits in awards entries; mostly for clients, but sometimes for us too (Best Digital Marketing at the Cornwall Business Awards, you say?). Here's how we write a winner.

When should you use the Oxford comma?

It’s the grammar pedant’s Marmite – but is there ever a genuine reason to use an Oxford comma? Ben explains all.

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