The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

The B2B Content Audio Blog #1: B2B blog length and pricing

Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.

Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

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