Podcast 73: our 15-point checklist for reviewing B2B copy

Too often, it’s difficult explaining why some B2B content works, and some doesn’t. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.

Podcast 72: stop telling B2B marketers to be “brave”

B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.

Calling aspiring copywriters: we’re looking for two new interns

The Radix Summer Internship is back! After a successful launch last year, we’re once again looking for two writers who are eager to get experience in B2B copywriting.

The B2B technology copywriting glossary

B2B technology and marketing both move pretty fast – so if you've heard a term you don't understand, it's nothing to be ashamed of. Here's our blagger's guide to all the definitions you might need.

The B2B Content Audio Blog #3: which B2B copywriter is best for you?

There are seven types of B2B copywriter. When and how should you use each one?

The B2B Content Audio Blog #2: how to write the perfect B2B case study

The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.

The B2B Content Audio Blog #1: B2B blog length and pricing

Recent changes to search algorithms have rewarded quality. That’s one reason why blog posts are getting longer, better researched, and more expensive.

Once more, with feeling: using reader psychology in your B2B copywriting

Understanding how your B2B audience's emotion influences their decision-making can make your writing even more effective. Here’s how to incorporate a little psychology into your writing process.

Podcast 64: data v creativity, and SEO copywriting for B2B

Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

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