B2BQ&A 101: How important is correct grammar in B2B content?

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl.

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How to get good B2B content quickly

Think you don’t have much influence over when your B2B content is delivered? Think again. Here’s how to get what you need, fast.

B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording?

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes.

Five things you should know before becoming a B2B Copywriter

Thinking of applying for a job as a Copywriter – but not *fully* sure what the job entails? Here are five things you should know.

Podcast 99: Why we need emotion in B2B

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.…

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