How eight B2B copywriters tackled exactly the same brief

We talk a lot about the importance of matching the right B2B copywriter to each job. But just how much would the results vary? We tried an experiment – using our own team as guinea pigs.

Podcast: Pay, gender, location & skills – the state of UK copywriting

The latest Pro Copywriters Network survey raised a few eyebrows. We pick out some highlights, and ask what it really means for B2B copywriters.

Female copywriters respond to copywriting’s gender pay gap

We were shocked when the Pro Copywriters Survey revealed a 28% pay gap between men and women. So we asked top female copywriters for their views.

Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

Podcast: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.

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