Kung Fu Secrets of B2B Copywriting: Don’t Call It a Newsletter

Keeping your customers updated by email is great. Calling that email a newsletter is not – for two important reasons. David explains all…

Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)

More often than not, an exclamation mark looks like you’re trying too hard to sound exciting. (Brackets, on the other hand, can be very useful things…)

Kung Fu Secrets of B2B Copywriting: Read it Out Loud

If your copy feels wrong, and you don’t know why, reading will usually make the problem plain. This quick video explains why.

Kung Fu Secrets of B2B Copywriting: Use Twitter

In this short video, David explains why writing in 140-character bursts is like taking your B2B copywriting muscles to the gym.

Kung Fu Secrets of B2B Copywriting: Be Specific

If your copy includes the words “whether”, “variety” or “range”, it might not be specific enough to make your point. Here’s why...

Kung Fu Secrets of B2B Copywriting: Don’t Fear Apostrophes

In this video, David gives a crash course to getting apostrophes right – and shares the main reason why many people don’t...

Kung Fu Secrets of B2B Copywriting: Don’t Tell Me, Show Me

David explains his favourite copywriting tip: “Don’t tell me you’re funny; tell me a joke.”

Kung Fu Secrets of B2B Copywriting: When to Write Plainly

If you want to understand the effect of sentence structure, the Plain English Campaign’s style guide is a surprisingly good place to start.

Kung Fu Secrets of B2B Copywriting: Say One Thing, Clearly

Often, marketers are keen to say too many things at once. David believes it’s more effective to find one important message, and say it with style.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: