Three people your B2B copywriter definitely needs to meet

As a marketer, it can be daunting to put your suppliers in direct contact with the characters inside your organisation. But for writers, it’s a gift.

Podcast: Three kinds of B2B marketing content you’re probably missing

If you focus all your marketing content on the funnel, you’re only doing half the job. Let’s introduce you to PREFU, REFU and POFU…

Part of our funnel is missing: 3 kinds of asset content marketing forgot

Every content marketer knows about TOFU, MOFU and BOFU. We need to talk about PREFU, REFU and POFU.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: