Five uber-geeky B2B content marketing briefs we secretly wish our clients would send
White papers. Infographics. Blog posts. eBooks. Scripts. They’re all great and, done well, they’re very effective. But sometimes we long to be asked to write something… different.
Kung Fu Secrets of B2B Copywriting: The Power of Three
For thousands of years, people have understood that messages grouped in threes feel satisfying and persuasive. Who are we do argue?
Do case studies still count as content?
There's something odd about the latest trends report from CMI and Marketing Profs. Can it be true that case studies no longer count as marketing content? And if so, what does that make them?
Kung Fu Secrets of B2B Copywriting: Don’t Call It a Newsletter
Keeping your customers updated by email is great. Calling that email a newsletter is not – for two important reasons. David explains all…
Kung Fu Secrets of B2B Copywriting: Exclamations Bad! (Brackets Good.)
More often than not, an exclamation mark looks like you’re trying too hard to sound exciting. (Brackets, on the other hand, can be very useful things…)
Kung Fu Secrets of B2B Copywriting: Read it Out Loud
If your copy feels wrong, and you don’t know why, reading will usually make the problem plain. This quick video explains why.
Kung Fu Secrets of B2B Copywriting: Use Twitter
In this short video, David explains why writing in 140-character bursts is like taking your B2B copywriting muscles to the gym.
Copywriting for Account-Based Marketing: what marketers (and content writers) need to know
Could ABM be the saviour B2B content marketing was looking for – and will there be enough decent copywriters to carry it all out? David talked to some experts…