Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
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