#b2bcopychat 4 April: What’s new in B2B blogging?

#b2bcopychat 4 April: What’s new in B2B blogging?

Blogs for brands have changed in the past five years. But what’s different? What’s working? Join us for #b2bcopychat to discuss B2B blogging.

Podcast: Time to give B2B web copy the attention it deserves

Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

#b2bcopychat 7 March: B2B copywriters and the marketing funnel

What is the B2B marketing funnel? How does it fit in with B2B copywriting? Join us for #b2bcopychat and learn about the funnel, end-to-end.
New LinkedIn: 7 things B2B marketers need to know before sharing content

New LinkedIn: 7 things B2B marketers need to know before sharing content

Some of your LinkedIn contacts will already be using the new-look LinkedIn – changing the way they see your content. Emily shares best practice and character limits to make sure your posts look right.
#b2bcopychat 7 Feb: Mastering white papers and ebooks

#b2bcopychat 7 Feb: Mastering white papers and ebooks

How do you write ebooks people want to share, and white papers that’ll get a product shortlisted? Join us for #b2bcopychat to find out the differences between the formats and how to write for each.
#b2bcopychat 10 January: B2B vs B2C copywriting

#b2bcopychat 10 January: B2B vs B2C copywriting

Is B2B copywriting really the less cool cousin of B2C – and how do you write for them? Join us at the next #b2bcopychat to find out if the stereotype still holds true.

Podcast: Content writer v copywriter – is there a difference?

Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.

Have your say: take part in the #b2bcopychat questionnaire

Have your say: take part in the #b2bcopychat questionnaire

Should #b2bcopychat shift to a new time slot? Whether you’re one of the regulars, or a copy chat novice, this poll is for you.
Five easy ways to improve your B2B copywriting

Five easy ways to improve your B2B copywriting

Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.

Podcast: What does the 2017 B2B Content Marketing trends report mean for copywriters?

Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.

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