2017: A content odyssey (witness B2B marketing’s latest evolutionary leap)
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Don’t believe the hype: why your best B2B content writer is a sceptic
Have you fallen for your own hype? Emily explains how buying into you own brand’s image can ruin your B2B marketing content, and why writers should stay sceptical.
Long vs short: how to write comics for B2B audiences
Comics can fit on less than a page or span entire books. What length of comic works for a business audience - and how do you write one for a B2B reader?Podcast: copywriters v designers – let’s end the war for B2B communication
B2B copywriters and designers often don’t work in the same city, or country. How can we stay on the same page? Find out in this podcast episode.
Podcast: Do you need jargon in effective B2B marketing copy?
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…Podcast: Writing lead nurture emails people want to open
What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode.
B2B blogging keeps changing – so how do you write a good post?
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Podcast: Time to give B2B web copy the attention it deserves
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.