Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers

This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…

3D printing, copywriting briefs and The Avengers – Radix’s top blog posts in 2012

Highlights from the Radix blog in 2012: a look at Oracle's Avengers cross-branding and how the three-act structure can work in B2B marketing content.

The future of storage is in DNA?

One day, huge amounts of data could be stored in synthetically produced DNA.

The debut of How to Use Apostrophes

Our first self-produced video project is an experimental, kinetic typography video that takes a look at the use of apostrophes.

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

5 tips to survive social media

In this post we take a look at five ways that businesses can ensure that their social media efforts don’t flounder.

Cookie time bomb ready to go off, as 26th May draws closer

We’ve had an extra year to comply, but hardly any companies seem to be ready yet Hear that sound? That’s the thundering roar of thousands of keys being smashed, as small and medium sized businesses beg for their service providers…

When will the tumble weeds leave Google+?

Google+ received a huge UI update this week, but will it be enough to keep the public’s interest? After all, it doesn’t feel like it has 170 million users now.

A copywriter’s brief

What to consider when putting together a project brief for a copywriting agency. Because it's all in the details when it comes to content marketing.

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