Podcast: What does the 2017 B2B Content Marketing trends report mean for copywriters?

Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.

#b2bcopychat 1 November: Copywriters and marketers’ objectives

#b2bcopychat 1 November: Copywriters and marketers’ objectives

Marketing objectives should underpin all of our copy, but how much do you understand what your clients are aiming for? Join us to discuss marketing objectives.
Join us for our Macmillan Coffee Morning 30 September

Join us for our Macmillan Coffee Morning 30 September

It’s time to get your cake on. Join us for coffee and cake, and to raise money for a good cause.
#b2bcopychat 4 October: Writing better B2B case studies

#b2bcopychat 4 October: Writing better B2B case studies

Case studies never go out of fashion with B2B marketers. But could they be done better? Join us to discuss writing for B2B case studies.

Podcast: How I made content marketing work for our small B2B business

Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.

Lessons in B2B content marketing from the world’s greatest scavenger hunt

Lessons in B2B content marketing from the world’s greatest scavenger hunt

What can an annual international scavenger hunt teach B2B marketers about content planning, creativity and communication? Welcome to GISHWHES.
#b2bcopychat 6 September: Writing for the spoken word

#b2bcopychat 6 September: Writing for the spoken word

Video is being touted as the next big thing in B2B marketing, but how do you write effectively for the spoken word? Join us to discuss writing for audio-dependent content.

Podcast: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

#b2bcopychat 9 August: Copywriting productivity hacks and tips

#b2bcopychat 9 August: Copywriting productivity hacks and tips

How do you make the most of the time you spend writing? Join us to discuss, and share, copywriting tips and tricks to boost your productivity.

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