How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?
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