Podcast 56: 2017 – a content odyssey (witness B2B marketing’s latest evolutionary leap)
How did B2B content writing and marketing change in 2017? And what will 2018 bring? Listen in to the Good Copy, Bad Copy podcast to find out.
Podcast 51: Do you need jargon in effective B2B marketing copy?
Does jargon ever have a place in B2B marketing copy? Listen to Good Copy, Bad Copy: The B2B Copywriting Podcast, to find out how to get jargon right.
How to be a better B2B writer, in 50 copywriting tips
Is this the definitive guide to B2B copywriting? We couldn’t possibly comment. But we can promise you 50 practical writing tips in a single blog post…Podcast 48: B2B blogging keeps changing – so how do you write a good post?
Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with.
Podcast 46: Time to give B2B web copy the attention it deserves
Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site.
Podcast 43: Content writer v copywriter – is there a difference?
Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care.
Five easy ways to improve your B2B copywriting
Newish to B2B copywriting – or fancy a quick technique tune-up? Here are five easy tips to give your copy a boost; maximum impact, minimal fuss.Podcast 42: What does the 2017 B2B Content Marketing trends report mean for copywriters?
Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017.
Podcast 41: What copywriters need to know about Account-Based Marketing
In a world swamped by generic content, could ABM be the solution B2B marketers need to stand out? And if it is – what does this mean for copywriters?