Podcast 40: How I made content marketing work for our small B2B business

Content marketing may seem out of reach for small businesses, but it doesn’t have to be. Find out how to make content marketing work for your small business.

Podcast 39: What’s so hard about writing engaging B2B marketing content?

Consistently, B2B content marketers find it hard to create content that audiences give a damn about. But what’s the big challenge – and what can copywriters do to make it engaging? Listen in, and find out.

Podcast 38: Got content? B2B Marketing Summit 2016 takeaways

We learned a lot at the 2016 B2B Marketing Summit. From content marketing to intelligent content, here are our highlights and takeaways.

Radix’s Adventures in Tech #5: Building a Twitterbot on a Raspberry Pi

Emily details what happened when she chose her first project to develop on a Raspberry Pi: an automated Twitterbot.

How to build a nonsensical Twitterbot on the Raspberry Pi

Want to create a nonsensical Twitterbot based on existing Twitter accounts and run the bot from your Raspberry Pi? Then this guide is for you.

Podcast 37: The battle to stop B2B content from going to waste

Why does so much B2B content go unused? And is there anything marketers and copywriters can do to stop content waste? Listen in to find out.

reddit v Quora: how can you use them in B2B marketing?

Scared of reddit? Unsure what to do with Quora? Emily looks at how both platforms can benefit B2B marketers (as long as you don’t put promotion first).

Podcast 34: What it takes to master B2B ads

Find out why B2B ad copy needs to be let off the leash and how to stop it being so by-the-numbers.

Editorial boards in B2B content marketing: a beginners’ guide

Find out why editorial boards are great for reliably producing the marketing content your business needs – and how to run one successfully.

Podcast 33: The changing face of B2B blogging

Business blogging is changing, but what you can do to make sure you’re making the most of the format?

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