Podcast 32: How to write a top-notch B2B landing page
Landing pages are where the action happens on your website, so they must be persuasive. We look at how to write a landing page for best results.
Radix and Lungfish join forces to meet B2B content demand
Some of the combined Radix and Lungfish team: L-R John Kerrison, Dave Chong, Fiona Campbell-Howes, Chloe Tidy, Sophie Reynolds, David McGuire, George Reith, Steve George
How to create B2B content that gets media attention
It’s rare for a piece of B2B content to be covered as news, but not completely unknown. Fiona looks at how the right sort of content can generate its own PR.
The Periodic Table of B2B Marketing Clichés
B2B copy has always been plagued with clichés. But now there’s a whole new crop of over-used phrases to scoff at. We’ve collected the whole lot into one handy table.
Infographic: The 7 Types of B2B Copywriter – and How to Use Them
Not every B2B copywriter is good at the same things. This infographic will help you choose the best writer for every campaign.
B2B content marketing has a huge problem
The B2B tech content bubble is unsustainable - but it’s not because of “content shock”, shrinking attention spans, or any of the usual suspects, says Fiona.
How to write an ebook for a B2B audience
Ebooks are a B2B marketing staple – but with so many out there, how do you write one that stands out and gets results? Here are some tips.
Help – my client wants my copy to be “more sparkly”! What do I do?
Writing snappy copy for B2B audiences is hard. If your client is clamouring for more vibrant writing, here are four tips to make your copy sparkle.