Hiring B2B Copywriters: How I Picked My Writing Team
B2B content is evolving fast, and so are the skills and experience needed by the writers who produce it. Fiona reveals what led her to hire the writing team here at Radix.
We’ve been reading: five useful posts for marketing copywriters
Every week, hundreds of articles appear with useful information for marketers and copywriters looking to polish up their writing skills. Here are five that have stood out for me in the past couple of weeks.
How to avoid being the editor that copywriters hate
Some people have a natural ability to critique other people’s writing. Some don’t. If you’d rather staple your eyelids together than review someone else’s work, here’s a quick survival guide.
The worst thing about being a B2B technology copywriter
There are lots of great things about being a technology copywriter. Fiona chooses to ignore them all and focus instead on four downsides of this strange semi-profession.
First copywriting project for a new client? Here’s what to do.
First projects for new clients are fraught with risks. Here’s how to have the best chance of producing a great piece of work without going over time or budget.
Why great writing isn’t the only skill that B2B tech copywriters need
A great copywriter needs to be able to do much more than just write a nice sentence or two. This post looks at the six key skills that every B2B technology copywriter should learn.
The problem with establishing the true value of marketing copy
How much are 800 words worth?
The seven types of B2B copywriter: which one is best for you?
We list seven different types of B2B marketing copywriter, with advice on which type you need for which kind of project.