A cheat’s guide to creating buyer personas in minutes
Good copywriting is all about putting yourself in the customer’s shoes, but what if you don’t have time to create a full-on buyer persona? This handy trick can help when you’re in a hurry.
Should B2B marketing content be long or short?
The content marketing world seems to be in a big old fluster over whether B2B content should be short or long, if three blog posts I’ve read this week are anything to go by.
How to get freelance work from a copywriting agency
Five things you can do that will have agencies falling over themselves to hire you.