How to write interactive quizzes people want to take
Interactive quizzes are a great way to engage your audience, but they can be a tough order for copywriters. Here’s some tips to help you get your quiz on.
We’ve been talking for over 49 episodes. Now it’s your turn
Join us in celebrating the 50th episode of Good Copy, Bad Copy: The B2B Copywriting Podcast.
Why chatbot writers need to focus more on questions than answers
Writing for chatbots requires a deep understanding of user intent. Here’s what intent is, why it’s important, and how to get it right.
How to write content for engineers – a primer for marketers
Engineers can be a challenging audience to write for. With these five tips, you can create content that engages them, builds trust and positions your brand as a subject expert.
6 weird questions we ask subject matter experts (and why)
George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
Why people swear at bots (and what copywriters should do about it)
For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
Why is Alexa written to sound human?
Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
The Radix guide to interviewing subject matter experts
Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.