10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
Five ways to write a convincing call to action
Creativity doesn’t stop once you’ve finished your body copy. Here are five frameworks you can use to spice up your calls to action.
How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
The professional copywriter’s essential kit list
Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
How to write about SaaS
Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…Podcast: how to write up a B2B marketing event
In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).
