7 words you should NEVER use in B2B copy
George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.
Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
Five ways to write a convincing call to action
Creativity doesn’t stop once you’ve finished your body copy. Here are five frameworks you can use to spice up your calls to action.
How to write content about the Internet of Things
The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.
B2B Content Hall of Fame: the humour and humility of IBM’s Watson
When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.
The professional copywriter’s essential kit list
Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.Podcast 60: the lowdown on B2B messaging workshops
Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.
