Five ways to write a convincing call to action

Creativity doesn’t stop once you’ve finished your body copy. Here are five frameworks you can use to spice up your calls to action.

How to write content about the Internet of Things

The Internet of Things is a hot trend in technology – one marketers and copywriters both have to get to grips with. George offers four tips to ensure your IoT-focused content stays on track.

B2B Content Hall of Fame: the humour and humility of IBM’s Watson

When IBM’s Watson interviewed public icons, it took the campaign beyond marketing, and into the zeitgeist. Here’s why we like the idea so much.

The professional copywriter’s essential kit list

Whether you’re an aspiring copywriter or a seasoned veteran – or a marketer who just wants to write better – the right technology can make your job easier and more enjoyable. Here's your shopping list.

Podcast 60: the lowdown on B2B messaging workshops

Guest host George asks Fiona to explain what a B2B messaging workshop is, how it works, and why you’d want one.

How to write about SaaS

Writing about Software-as-a-Service (SaaS)? The key might actually be to not write about it at all. George explains…

Podcast: how to write up a B2B marketing event

In the first episode of the post-Emily era, copywriter George joins the gang to talk about how to turn a B2B marketing event into compelling content (and why we should fear hi-tech lifts).

A basic structure you can use for almost any blog post

Don’t know how to start your blog post? Just follow these headings, and you’ll have a simple structure to help you get writing...

Our predictions: how B2B content will evolve in 2018

The Radix team examines how B2B content marketing changed over 2017, and what 2018 has in store for us.

How long should a blog be?

In comparison to ebooks and white papers, the blog often has looser definitions of structure, form and length. So, how long is too long?

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