Readability in B2B content: does your Flesch-Kincaid grade matter?
Readability can separate successful content from the mountain of unread marketing bumf. By asking your writers to put their copy through a Flesch-Kincaid Grade Level test, you can ensure your content is clear, concise and readable.
5 strategies to turn complex engineering topics into compelling marketing content
Complicated subjects present a real opportunity for marketers who can deliver a clear message without dumbing down. Here are five successful approaches.Podcast 67: B2B content trends and analytics – which formats get the best results?
Which types of B2B content get the strongest engagement? And how do you measure what content works best?
We went to the Copywriting Conference. Here’s what we learned…
One day. 200 copywriters. A dozen speakers... and a MASSIVE GREAT SHEDLOAD of writing tips. Sit back, and we'll tell you everything we learned at this year's Copywriting Conference.
7 words you should NEVER use in B2B copy
George reveals the seven words he believes will instantly undermine an otherwise excellent piece of B2B marketing copy.
Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.
Five ways to write a convincing call to action
Creativity doesn’t stop once you’ve finished your body copy. Here are five frameworks you can use to spice up your calls to action.