6 weird questions we ask subject matter experts (and why)

6 weird questions we ask subject matter experts (and why)

George reveals six weird-but-effective questions that can take your B2B interviews (and the resulting content) to the next level.
Why people swear at bots (and what copywriters should do about it)

Why people swear at bots (and what copywriters should do about it)

For a bot, standing up to verbal abuse isn’t just an add-on: it’s essential for continued engagement. If you write bot scripts, it’s time to teach your bot some self-respect.
Why is Alexa written to sound human?

Why is Alexa written to sound human?

Many virtual assistants and chatbots are written to seem human. George investigates why, if it’s necessary and where writers come in.
The Radix guide to interviewing subject matter experts

The Radix guide to interviewing subject matter experts

Great B2B marketing content starts with interviewing a subject matter expert. Here are our tips for mastering this crucial content creation skill.
“Content Tilt” and other trends from the B2B Marketing Summit 2016

“Content Tilt” and other trends from the B2B Marketing Summit 2016

This year’s B2B Marketing Summit collected some of the biggest names in the industry to discuss the latest trends. Here are the key takeaways for copywriters.
Radix’s Adventures in Tech #4: the birth of CopyBot

Radix’s Adventures in Tech #4: the birth of CopyBot

In a continued effort to make himself redundant, George starts putting his Python skills to the test by coding an email-generating CopyBot.
Radix’s Adventures in Tech #2: Learning Python

Radix’s Adventures in Tech #2: Learning Python

In an ill-advised attempt to automate his own copywriting job, George gets his hands dirty with coding basic apps in Python.
Can you teach great B2B technology copywriting?

Can you teach great B2B technology copywriting?

It’s no secret that B2B copywriting is hard. But is it a skill that can be learned, or are some people just born with it? George taps up some experts for their thoughts.
Windows and MS Word productivity hacks for copywriters

Windows and MS Word productivity hacks for copywriters

You’ve probably read many blogs on improving your writing, but what about ways to make your typing more efficient? George offers you some ultra-handy word-processing productivity tips.
3 ways B2B marketers can get better copy from writers

3 ways B2B marketers can get better copy from writers

George examines how to get writers closer to the product and create better understanding, better content and more engagement.

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