White papers v ebooks: what are they, who are they for, and which do you need?

It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.

Booking a successful B2B web copy project: a clients’ FAQ

In web development, it’s frightening how easily the words on the page can become an afterthought. Here’s how – and when – to get a copywriter involved.

Everything that’s wrong with your web copy—and how to fix it.

Dr. John (not a doctor) diagnoses the problems with your web copy, and provides a sure-fire remedy to help you fix them.

Lessons from the silver screen: a Hollywood guide to B2B video writing

From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.

Nine Sacred Principles of Badass B2B Web Copy

Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.

Four content format ideas to help you stand out

As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.

5 ways to win writing repetitive content

Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.

Content Catalogue: How to write copy for infographics

As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.

Content Catalogue: ebooks explained

Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.

Sporting Goods: How Technology is Changing the World of Sport

We are in the midst of a summer of sport. We’ve endured the disappointment of England once again proving football…

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