Lessons from the silver screen: a Hollywood guide to B2B video writing
From Se7en to Butch Cassidy and the Sundance Kid, Hollywood screenwriting can tell us a lot about what works when writing a B2B video.
Nine Sacred Principles of Badass B2B Web Copy
Life is too short for bad B2B copy, so we’ve put together a guide to help you get it right first time, every time.
Four content format ideas to help you stand out
As the content marketing noise gets louder, differentiation is hard. We look at four types of content that can help get your message heard above the din.
5 ways to win writing repetitive content
Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.
Content Catalogue: How to write copy for infographics
As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.
Content Catalogue: E-books Explained
Are e-books a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.Sporting Goods: How Technology is Changing the World of Sport
We are in the midst of a summer of sport. We’ve endured the disappointment of England once again proving football…
Was it the Wrong Choice of Words that Created An International Controversy at SxSW?
Were homeless people at this year’s SXSW ‘used as WI-FI hotspots’, or given an opportunity to make some money and draw attention to the issues they face?