11 Useful Writing Tips, from World-Famous Writers
With so much contradictory writing advice out there, it's difficult to know what's worth listening to and what's just someone with a grudge against conjunctions throwing their weight around. John investigates whether any tips from famous writers are actually helpful...The B2B Content Audio Blog #13: how to run a B2B messaging workshop
Sales and marketing alignment in a box? The final episode of this season explains how to run a B2B messaging workshop.
The B2B Content Audio Blog #12: 7 tips to help you write up a live event
Live events take work, so it makes sense to turn them into written content too. These 7 tips will help you do it well.
The B2B Content Audio Blog #11: how to run a successful editorial board
Hear how an editorial board can transform your content marketing (and grab five top tips for running one successfully).
The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting
How do you get an objective view of which content will work, and which won’t? We use a hierarchy of five key tests.
The B2B Content Audio Blog #9: a foolproof blog post structure you can steal
In six minutes flat, you can pick up a structure that works for almost any blog post.
The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why
There’s a big, obvious mistake in the way most B2B marketers write and measure email subject lines. Here are four tips to get it right.
The B2B Content Audio Blog #7: how to write an ebook that gets results
What are the hallmarks of a truly great B2B ebook? Here’s our definitive guide.
The B2B Content Audio Blog #5: the big mistake you’re making with titles
Learn why the present participle is ruining your B2B marketing headlines, and discover a clearer way to share your message.