Posts by John Kerrison

Articles
– June 3, 2015

5 ways to win writing repetitive content

Many copywriters find themselves being asked to write on the same topic again and again. John has five tips for how to do that without your writing getting stale.

Articles
– July 23, 2014

Content Catalogue: How to write copy for infographics

As time-pressed businesspeople demand content that’s more immediate and easier to digest, infographics are playing an ever bigger role in B2B marketing. This new instalment in our Content Catalogue series looks at the whys and hows of writing copy for infographics.

Articles
– April 3, 2014

Content Catalogue: ebooks explained

Are ebooks a part of your content marketing toolkit? Here’s a quick guide to why they should be – and how they should be.

Articles
– July 12, 2012

Sporting Goods: How Technology is Changing the World of Sport

We are in the midst of a summer of sport. We’ve endured the disappointment of England once again proving football doesn’t have to be ‘the beautiful game’, followed closely by the almost-success of Andy Murray failing to beat the formidable…

Articles
– April 4, 2012

Spies, Lies and Tapping the Lines – Is Privacy the Price We Pay For Technology?

Is the Orwellian nature of a pervasive government simply the price we pay for being so entrenched in technology, or is it all conspiratorial nonsense?

Articles
– March 16, 2012

Was it the Wrong Choice of Words that Created An International Controversy at SxSW?

Were homeless people at this year’s SXSW ‘used as WI-FI hotspots’, or given an opportunity to make some money and draw attention to the issues they face?

Articles
– February 27, 2012

The Anatomy of a Successful Social Network

New social network Pinterest already has 12 million users whilst still operating as an invite only site. What’s drawing in the crowds?

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