Posts by Kieran

case study

Articles
– April 5, 2017

Everything you need to know about writing a B2B case study

Give me ten minutes. I’ll give you the power to write one of the most enduring, persuasive marketing materials in the known universe.
RIP: the B2B infographic (2012-2016)

Articles
– January 31, 2017

RIP: the B2B infographic (2012-2016)

2016 will be remembered for a slew of celebrity deaths – and our research shows content marketing had a high-profile casualty of its own…
How to brief a B2B copywriter

Articles
– May 18, 2016

How to brief a B2B copywriter

The secret to getting some great copy? It isn’t just hiring a great copywriter. It’s giving a great brief.
Quiz: which type of B2B copywriter are you?

Articles
– October 1, 2015

Quiz: which type of B2B copywriter are you?

Quiz time.
poetry

Articles
– February 27, 2015

Poetry in B2B: a fact of life

Recently, George argued that poetry has no place in B2B marketing. From the other side of the Radix copywriters’ bench, Kieran begs to differ.

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