We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
Receive regular B2B content writing tips and advice — from our team of writers, direct to your inbox: