What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.
Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well.
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