Podcast 84: how to manage a creative B2B content team
Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn.
Podcast 83: Lean-Agile B2B Content
Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software’s Emily King.
Podcast 82: B2B copywriting v technology
In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.
Podcast 81: how to make B2B content readable
We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.