In B2B copywriting, all experience is relevant
Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)B2BQ&A 111: How can ABM content balance relevance and brand voice?
Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read.
B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?
In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.
