How to brief your copywriter – in briefing documents and on calls

Niall looks at the best way to brief your copywriter, what information you should give them, and why a follow-up call is essential.

In B2B copywriting, all experience is relevant

Your journey to becoming a B2B tech marketing copywriter will give you unique skills and knowledge that make your writing as individual as you are. (Niall should know – he was a scientist.)

B2BQ&A 110: How can you find the right SEO keywords for niche B2B content?

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market.

How to build a career in B2B copywriting

In this blog, Niall takes a look at the skills you need to get into copywriting and what a career in B2B copywriting might look like.

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