Funnel!: A brief history of the world’s first content marketing strategy game
Back in 2014, one of the Radix team suggested we make a board game about the role of copy in content marketing. So we did. Steve relates the epic tale of how Funnel! was born.
Two surprising B2B videos that get it right
Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.
Content Catalogue: How to write tweets that promote your content
If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.