Two surprising B2B videos that get it right

Many B2B marketers are still feeling their way in video. Steve looks at two recent examples of video being put to brilliant use by B2B brands.

Content Catalogue: How to write tweets that promote your content

If you want your content to engage and convert audiences, you need to get it out there. Twitter is a great promotional vehicle – but it requires some sharp copywriting skills, says Steve.

What can B2B marketers learn from their personal social media habits?

Twitter can be a difficult landscape for B2B marketers to navigate, but a lot can be learned from stopping and thinking about your own Twitter habits.

Make your writing more effective

Get copywriting tips and advice — direct to your inbox every month: