The B2B Content Audio Blog #7: how to write an ebook that gets results

Writing an ebook is one thing; writing a truly great ebook is an entirely different matter. Here’s our definitive guide to getting it right.

Click the "play" button. Subscribe on iTunes. Grab the RSS feed. Or Download it here.

Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write content that really stands out?

In this audio blog we present a definitive guide to writing ebooks the right way. We identify the key characteristics and tricks of the trade that will get your words read – and more importantly, responded to.

Listen now to learn:

  • The three hallmarks of a great ebook
  • Top tips for approaching your next project
  • An step-by-step guide to writing every section

“Looks like we got ourselves a reader…”

If you’d rather see the written version of Fiona’s complete guide, here’s How to write an ebook for a B2B audience.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

How to listen

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

Get in touch

If you find the audio blog format useful (or if you have a way to improve it), please do get in touch. Email, tweet at us, or leave an iTunes review.

Alternatively, you can read about our ebook writing services, here.


Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

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