Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write content that really stands out?
In this audio blog we present a definitive guide to writing ebooks the right way. We identify the key characteristics and tricks of the trade that will get your words read – and more importantly, responded to.
Listen now to learn:
- The three hallmarks of a great ebook
- Top tips for approaching your next project
- An step-by-step guide to writing every section
“Looks like we got ourselves a reader…”
If you’d rather see the written version of Fiona’s complete guide, here’s How to write an ebook for a B2B audience.
Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.
How to listen
You can download the episode here, or stream the episode in the player at the top of the page.
Get in touch
Audio editing: Bang and Smash
Title music: “Chinny Reckon” by the Nye Bevans