If you're reviewing B2B content, feel free to steal this quality assurance checklist. It's adapted from the one our own copywriters use to evaluate each others' work.
If you’re going to publish effective, engaging B2B content, there’s a whole host of elements your copy needs to get right. From the basic, table-stakes stuff like spelling and grammar through to structure, audience value, voice and tone.
At Radix, we wanted to bring some consistency to our internal review and editing process, so we created a 16-point checklist covering what we see as the most important aspects for any piece of B2B content to cover. With so many writers checking each other’s work, it’s how we keep our quality standards high.
Now, we’d like to share our checklist with you. Feel free to adopt any points that feel relevant for your own editing and approvals process – or even to pinch the whole thing if you like:
(Click the image to open the checklist as a printable PDF)
A checklist may feel like a simple tool, but there are any number of ways you can use it in your content production process. For example:
No doubt you can think of further ideas of your own.
In short, you can happily use and abuse our checklist in any way that helps you to create good B2B content, with our blessing. We look forward to seeing the results.
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