B2B Content Tuesday: writing ebooks and white papers

Join us for a short, relaxed webinar and Q&A on Tuesday, June 16th at 16:00 BST (11:00 EDT). This webinar has now finished.

B2B Content Tuesdays

Our series of short, informal webinar chats continues with this 30-minute session to help you get the best from the two heavyweights of the middle of the B2B content funnel.

Once described as The Nick Nolte and Gary Busey of B2B Content, white papers and ebooks have long been staple mid-funnel content for B2B marketers. But the rise of other content formats have seen their role change. We’ll discuss current good practice, share hints and tips, and talk about what the future might hold.

As with our previous B2B Content Tuesdays (there’s a growing playlist of recordings on YouTube), we’ll begin with some tips and advice based on Radix’s content writing experience, before moving on to a relaxed question-and-answer session about any aspect of B2B content writing you like.

Alternatively, if you have questions, comments, suggestions or requests for future topics, please send them to info@radix.communications.com, or come and find us on Twitter.

See you on Tuesday.

Further reading…

White papers v ebooks: what are they, who are they for, and which do you need?

It’s the clash of the mid-funnel heavyweights – but which format wins? John compares the two content marketing titans, and tells you when and how you might want to use each one.


David served as our Creative Director for almost eight years, before establishing a standalone practice focusing on B2B creativity and copywriting training and guidance. We continue to work closely together, with David supporting our clients as an associate as and when needed.

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