Who should write your B2B copy? Hiring freelancers vs using an agency vs doing it yourself
When a big campaign is at your door, who you gonna call? George weighs up the pros and cons of going with an agency, a freelance copywriter, or the DIY approach.Podcast 64: data v creativity, and SEO copywriting for B2B
Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
I spent four weeks as a professional B2B copywriter. Here’s what I learned.
Five writing tips I learned on my internship that will help you improve your B2B marketing copy.
B2B Content Hall of Fame: Salesforce’s labours of love
Not many global tech giants manage to create genuinely warm, caring and thoughtful content at scale. Fiona celebrates one that does.
Why bending the “rules” of grammar can improve your B2B copy
Some of the grammar “rules” we learned at school aren’t as definitive as they might seem. In fact, they could be holding your B2B marketing copy back.
10 sloppy habits that let your writing down (and how to avoid them)
Whether you're crafting marketing copy or dashing off an internal email, there’s no faster way to lose credibility than with sloppy writing. Here are ten habits to avoid.Podcast 63: writing B2B copy for international audiences
How can you make sure your copy stays engaging, even after translation? Expert Anja Jones tells all…
How to get value for money from your copywriter
Hiring a copywriter? Ensure you get value for your money every time with our foolproof guide.