Radix Copycast episode 3 – getting to grips with storytelling in B2B

Welcome to the latest Radix Copycast – a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.

Storytelling in B2B: more than just beginning – middle – end

There are many ways to tell stories. Find out how to apply story structures to B2B marketing content, from case studies to infographics.

Radix Copycast episode 2 – the jargon conundrum and making boring things interesting

In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.

I print therefore I am – the continued rise of 3D printers

3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.

Storytelling in B2B marketing: using the seven basic plots

Join us as we look at the seven basic plots that all stories follow.

Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers

This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…

Storytelling in B2B marketing: how to use a three-act structure

We look at how content marketers can use a three-act structure to tell a story that keeps people engaged.

The debut of How to Use Apostrophes

Cue music. “Apostrophes are one of the trickiest pieces of punctuation in the English language. Tricky, but not impossible.”

Oracle and The Avengers: A Technology Copywriter’s Dream

Taking a look at the innovative use of cross-branding recently done by Oracle and how it makes a difference for copywriters.

3D Printers – a potential future for B2B content marketing

Are we on the cusp of entering a future where samples of pen pots are printed in the office? Probably not, but it would be ace if we were.

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