Introducing B2B Content Tuesdays

Our new series of relaxed weekly webinars gives an opportunity to stay connected, and talk about any aspect of B2B content writing. Join us any Tuesday from 16:30 BST (11:30 EDT).

Keywords and a crowbar: a rant about SEO copywriting for B2B

Every B2B copywriter should be able to follow your SEO strategy. But if that strategy is "use abstract keywords from this spreadsheet as many times as you can", we need to talk.

Podcast 82: B2B copywriting v technology

In Fiona’s final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere.

A little good news…

Recently, we made a bunch of promotions, created a new team, and hired a new junior writer. (We know it's out of step with the mood, but we're proud of these guys, and we wanted to say so in public.)

Podcast 81: how to make B2B content readable

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it’s high time we stopped writing to impress.

If you write brilliant B2B tech content, there’s an opportunity in Cornwall

We're looking for an exceptional B2B tech copywriter, to join one of the best writing teams in the business. Please apply by Monday 16th March.

65 real quotes about B2B content marketing problems

Our research report into barriers to good B2B marketing content gave marketers the chance to vent anonymously about their frustrations. Here, we share what they really said.

5 go-to writing techniques to make your B2B copy more readable

In B2B marketing, we’re often called upon to write about obscure and complex topics. These five techniques can make your writing more readable, accessible, and digestible.

Podcast 80: Survey results special – barriers to effective B2B content

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals.

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