B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter?
What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans.
B2BQ&A 108: How much B2B content actually gets read?
How can you tell tumbleweed content from a B2B sensation? We ask Basware’s Katie Colbourne and Matt Laybourn of Rockee.
We’re B2B copywriters – so why are we shortlisted for Exporter of the Year?
Without any tangible exports, we’ve been nominated for Exporter of the Year – find out how we did it.
Are you using hyphens correctly – and does it matter?
Hyphens aren’t just for grammar nerds; they influence your content’s readability. So what are the rules? (And when can breaking them make your content clearer?)
Webinar: How to brief your B2B copywriter (the right way)
Creating successful B2B content starts long before the writing. In this live webinar recording, you'll discover George's simple formula for a clear, effective copywriting brief.B2BQ&A 107: Which kinds of content work for which B2B audiences?
Claire Drumond of Atlassian and B2B Unleashed’s Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit.
Want to get into B2B copywriting? The Radix Internship is back.
After a couple of years’ hiatus, our paid copywriting internship is back and better than ever. Read on to learn how you can apply.
How long is the perfect sentence in B2B copy?
A major way you can make your B2B content more readable is to shorten your sentences. But how short are we talking?B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2)
We return to Dave Briggs’ question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie.