Radix Copycast episode 5 – is shorter always better in marketing copy?
In 1953 Watson and Crick published their paper on the structure of DNA – drastically changing our understanding of all organisms. The paper was only 800 words long. Technology copywriting often involves complex subjects and products, but how do you…
Radix Copycast episode 4 – how to create better B2B case studies
They are the ‘bread and butter’ of enterprise technology marketing, with 78% of business to business marketers citing them as the most effective format for generating leads. But if that’s the case, why do so many customer case studies follow…
Storytelling in B2B: more than just beginning – middle – end
There are many ways to tell stories. Find out how to apply story structures to B2B marketing content, from case studies to infographics.Radix Copycast episode 2 – the jargon conundrum and making boring things interesting
In episode 2 of the Radix Copycast, we explore the conundrum that jargon presents to copywriters and how you can make (seemingly) boring things interesting.
I print therefore I am – the continued rise of 3D printers
3D printing has come along a great deal in a short space of time. Read this blog post to discover more about this new, digital technology for the real world.
Storytelling in B2B marketing: using the seven basic plots
Join us as we look at the seven basic plots that all stories follow.Welcome to the Radix Copycast – a copywriting podcast for B2B technology marketers
This week we unveil the Radix Copycast – a new podcast exploring trends and issues in B2B technology marketing through a copywriting lens. Direct download available here (right click and “Save As”). Or listen in the player at the top of…
